![]() The two complementaries go very well together against a neutral white background. Orange gives energy and dynamism to the design and is dominant in the brand’s logo. Thus, it’s a natural choice for a company like Cloudflare, that’s all about security. Yellow CTA buttons attract attention through contrast, while the sky blue color of Moz’s logo adorns the headings and important numbers.Īs a brand color, blue is associated with reliability and trust. The outcome is a calm, unimposing palette with nothing flashy or excessive. Moz’s website combines several shades of blue with slightly desaturated yellow. But there’s another interesting detail - the brand playfully used its logo colors to add a finishing touch to the design. Mozilla’s website uses deep violet as the primary color and, together with lighter variations of purple, achieves a lively and modern appearance. The minimal design supports and enhances all the right elements. Here’s an example of a website template in a similar style. The website uses text sparingly, which keeps its overall look clean and ordered. The electric blue of the CTA buttons flashes against the darker seal brown, catching the visitor’s eye immediately. It’s time to tour through some of the most appealing website color palettes to see how brands have successfully employed colors to tell a story.Īpple’s website is a classic example of minimalism done right. ![]()
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